Understanding 3D.

To develop a deeper understanding of objects and space, the cube was formed which broadens knowledge of geometry. The two cube sections was drawn in two point perspective.

Light Bulb Packaging.

For a Design Process class, this light bulb packaging was designed to safely contain three energy saving light bulbs. Each of three sections is detachable through perforations. The graphics were designed to integrate with the box - the end graphic is a power button that if pushed a light bulb will emerge from the opposing end of the box. Due to the thick chipboard stock material printing became difficult so similarly coloured paper is printed and pasted onto the box.

Icon Design.

This visual icon was made for a way finding project in the Fine Arts Building at San Francisco State University. The intent is to communicate the shape of a happy person and an x i.e. x marks the spot.

Curva.

Toy Drawing.

Rapid Visualization.

Rice Packaging.

Snowboarding Photography.

Visit to Autodesk Gallery.

Resume.

Schedule Sample.

Schedules to represent class time during fall and spring semesters at SFSU. The spring schedule incorporates CMYK colours.

Sample logo.

Logo iteration to integrate bicycle handlebars into an intangible icon.

Doping in Cycling.

These posters are the first concepts that represent the problem of drugs in sport, specifically cycling. The posters include all original artwork as part of a persuasive technique project. Initial ideas have been documented on the image map.

IEEC Logo.

A logo for the International Education Exchange Council here at San Francisco State University. The logo represents an international posting without a lower order literal reference. One of the requirements of the logo was to be printed in black and white, on fliers for example without losing contrast. The logo is now in use in printed materials throughout campus and online: http://www.sfsuieec.com/

painted mug

mug

Gator Triathlon.

I created a new logo for the San Francisco State University triathlon team. The logo connects with a timetable that i created to inform members when training is scheduled.

3D Models.

To communicate a taste: mellow, these 3D models were crafted from Bristol paper.

Bentley Motors.

A one week project to design a concept for Bentley clientele in 2015.

Layout.

This composition was inspired by finding two images online from Jen Starck. The pages experiment with the application of typography and imagery, placed onto the page with a drop shadow to indicate there are two pages.

Pear Fruit Orthographic

An orthographic projection of a pear fruit that has been created using Adobe Illustrator.

Logo's.

For design process class, part of the assignment is to create an icon that communicates a fruits taste. The fruit is a pear and the taste is mellow. Mellow is a seemingly difficult taste to communicate visually so I have incorporated white space to show volume of the pear fruit, using shallow curved lines too. This icon attempts to demonstrate the fruit and taste simultaneously.

San Francisco 2010 - 2011.

I will be studying at San Francisco State University for the 2010 - 2011 academic year on a study abroad exchange!

SRAM

Recently I met with Robert Priest, Director of OEM and Aftermarket sales for Europe and Gary Mullaney, UK Marketing from SRAM HQ in the Netherlands, a global bicycle component manufacturer second only in size to Shimano. The team were questioning market trends and customer perception of their products thats come equipped on Specialized bikes. It was interesting to talk with the team about product development and how pro athletes are involved to help make products the best, whilst understanding how these can be accessible on a consumer level.

SRAM operates within a group of companies including Rock Shox, Avid, Zipp and SRAM branded products. I found it fascinating to find out more about the way these brands work together to produce market leading products in their own respect, that feature cross platform compatibility amongst their ranges. Particular points were discussed regarding Lance Armstrong's input into the continuing development of SRAM Red components and how this can take place even after the product has been in the market place for a couple of years. His particular input relates to personal ergonomic and anthropometric constraints with the product since no variant is offered for larger hand to hold brake levers.

New Bike!

Having just fnished building me new Tarmac SL3, I have ridden it to Wendover, 60 miles and completed the Specialized Concept Store Honesty Time Trial and came second!

This is a 6.9 mile loop around the local area to Ruislip. http://www.specializedconceptstore.co.uk/news/newsarticle.aspx?id=166&parent_id=34