Bicycle Retail Audio

 I have been researching how different types of music can affect purchasing behavior in retail stores but so far, my research has been inconclusive. What I have discovered though is that retail audio should be tied into the brand and perhaps more importantly, the customers. I think that this is pretty basic approach.

One of the ideas I have been thinking over is that small stores or departments have the ability to tune their music inline with a much smaller customer base. Most often is that case that in a bike store, there are one, two or maybe three customers in the store at any one time. This allows the audio to be tuned specifically with these people in mind.

But how can you direct your playlist towards these people?

Often, customers are middle aged, so may have grown up in a similar period i.e. 1970s. Calling upon audio from when people are growing up could bring back memories of their first bike. Perhaps a subtle question by the sales staff about their first bike would piece this jigsaw together and inspire them to make a purchase decision.

Perhaps more generally, the audio should make people feel comfortable, familiar, inspire confidence and empowerment. The next step for me is to compile a playlist to be directed towards these different generations as I begin to scratch the surface in looking into this fascinating method of boosting sales.